DFS eCommerce UX/UI Design
Challenge
DFS UK, a furniture retailer, has undergone rapid expansion; however, its eCommerce platform has lagged behind. Furthermore, the extensive variety of swatch samples has proven challenging to order, consequently impeding sales.
Solution
Designed a seamless responsive User Experience leading to an improved conversion rate. Simplified the information infrastructure and organized swatches into standardized products, resulting in improved findability and customer satisfaction. Additionally, the User Interface was conceptually redesigned for a LEDU UI course.
UI / Desktop
UI / Mobile
UX / Market Research
UX / Card Sorting
UX / User Journey
UX / User Flows
UX / Sketches
UX / Wireframes / Desktop
SERVICES
- UX Review
- Sketches
- User Journeys
- User Flows
- Stakeholder presentations
- Card sorting
- UX Design
- UI Design
- Mobile Design
- Wireframes
- CRO (Conversion Rate Optimization)
- Design handoff
INDUSTRY
B2C eCommerce / Retail / Home Furniture
RESULT
AGENCY
CREDITS
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