EE eCommerce UX Design
![EE eCommerce UX Design](/content/images/size/w2000/2024/03/ee.webp)
Challenge
The EE/Orange/T-Mobile merger required a suitable destination for compelling discovery content on products and services across all three brands, with clear signposting into the appropriate purchase journeys and a coherent strategy for legacy services.
Solution
Designed a "3-in-1" User Experience in alignment with the updated brand guidelines, resulting in a seamless experience across all three brands. Additionally, reorganized the Information Architecture and prioritized the inclusion of legacy brand information into the new brand.
UX / Sketches
![](https://barna.design/content/images/2024/03/ee-sketches-1.webp)
![](https://barna.design/content/images/2024/03/ee-sketches-2.webp)
UX / User Flow
![](https://barna.design/content/images/2024/03/ee-user-flow.webp)
UX / Wireframes
![](https://barna.design/content/images/2024/03/ee-wireframes-1.webp)
![](https://barna.design/content/images/2024/03/ee-wireframes-2.webp)
![](https://barna.design/content/images/2024/03/ee-wireframes-3.webp)
![](https://barna.design/content/images/2024/03/ee-wireframes-4.webp)
![](https://barna.design/content/images/2024/03/ee-wireframes-5.webp)
![](https://barna.design/content/images/2024/03/ee-wireframes-6.webp)
![](https://barna.design/content/images/2024/03/ee-wireframes-7.webp)
![](https://barna.design/content/images/2024/03/ee-wireframes-8.webp)
![](https://barna.design/content/images/2024/03/ee-wireframes-9.webp)
SERVICES
- UX Workshops
- Agile Methodologies
- UX Review
- Sketches
- User Flows
- UX Design
- Wireframes
- Design handoff
INDUSTRY
B2C Retail / Telecommunications
SOFTWARE
AGENCY
Hive Works / Orange Digital
RESULT
CREDITS
All logos, product and company names included are trademarks of their respective owners and subject to their own copyright laws.