EE eCommerce UX Design
Challenge
The EE/Orange/T-Mobile merger required a suitable destination for compelling discovery content on products and services across all three brands, with clear signposting into the appropriate purchase journeys and a coherent strategy for legacy services.
Solution
Designed a "3-in-1" User Experience in alignment with the updated brand guidelines, resulting in a seamless experience across all three brands. Additionally, reorganized the Information Architecture and prioritized the inclusion of legacy brand information into the new brand.
UX / Sketches
UX / User Flow
UX / Wireframes
SERVICES
- UX Workshops
- Agile Methodologies
- UX Review
- Sketches
- User Flows
- UX Design
- Wireframes
- Design handoff
INDUSTRY
B2C Retail / Telecommunications
SOFTWARE
AGENCY
Hive Works / Orange Digital
RESULT
CREDITS
All logos, product and company names included are trademarks of their respective owners and subject to their own copyright laws.