FAB (Yoopies) Responsive eCommerce UX/UI Design

FAB (Yoopies) Responsive eCommerce UX/UI Design


FindABabysitter.com (now Yoopies) faced a challenge of low conversion rates despite their rapidly growing user base. Their ecommerce journey was complex and outdated, resulting in increased cart abandonment rates. Additionally, their design lacked cohesion, leading to multiple user complaints.


Initially, identified the bottleneck of cart abandonments and defined key User Personas. Then designed a user-friendly, responsive eCommerce User Experience to boost conversion rates. As evidence of successful Conversion Rate Optimization and a seamless User Experience, FindABabysitter was acquired by Yoopies. Additionally, a concept User Interface was created for an LEDU course.

UI / Desktop

UI / Mobile

UX / User Research / User Testing

UX / User Research / Card Sorting

UX / User Research / Personas

UX / Sitemap

UX / User Journeys

UX / User Flows

UX / Sketches

UX / Wireframes / Desktop

UX / Wireframes / Mobile


  • Focus Group
  • User Research
  • User Testing
  • User Interviews
  • Card Sorting
  • UX Review
  • UX Workshops
  • Agile Methodologies
  • Stakeholder Presentations
  • Sketches
  • Information Architecture
  • User Flows
  • User Journeys
  • Responsive UX/UI Design
  • Mobile UX/UI Design
  • Wireframes
  • CRO (Conversion Rate Optimization)
  • Design Handoff
  • Instructional Design


C2C eCommerce / Childcare




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